Our Western society is based on the exchange of goods and services for money.

Today's reality is competitive and characterized by constant variations.

As any seller knows and as any buyer realizes, the mind is never monolithic, and is instead characterized by a simultaneity of emotions.

We walk into a store and we are "uncertain," meaning we have multiple states simultaneously.

A quantum paradigm is able to account for the so-called "superpositions of states" in which shoppers may be.

Marketing is a field where the concepts of Quantum Psychology find immediate application as situations of uncertainty are one of the main fields of use of Quantum Psi.

We can also have other levels of application of Quantum Psi:

- at the level of the paradigm of connections between people, Quantum Psi postulates, by proceeding with its layered analysis, the existence of connections between people (social level).

Quantum Psi analyzes the global forces that determine the functioning of these connections.

We are all connected cognitively, emotionally, and energetically to others (the three brains).

Each brain is in a network of connection with the others with which it is necessary for a complementary way.

This connection is deeper than we normally assume: researchers have shown, for example, that groups can form transactional memory, i.e. part of the information is broken up in the group.

At this point marketing can receive a different structure: it is no longer a sale to the outside, but it is like the group selling to itself.

(NoteConnection is also the basis of personalities that become in this way reality matrices.The way we are in the world depends in fact on our reality matrices -Social reality is made of reality matrices. With Quantum Psi we can learn to get out of such matrices and feel better).

TRIADIC APPLICATIONS

- At the Micro level, we can analyze various elements, such as the buying process.

An example is represented between the levels of mental structure in the buying process.

Why do we buy something?

There is a simple method to propose a new concept: propose it in a way that corresponds to what every consumer's mind wants.

Ex.

this car has an excellent quality/price ratio (neocortex (cerebral cortex))...

it will be loyal to you over the years (mammalian brain) ...

and it is an opportunity not to be missed (reptilian brain) ...

Let us analyze these concepts below:

On how many levels is our choice justified?

If we represent the number of possible motivations with a vector ( | motivation > ) we can write

| triadic motivation > = state in which the seller must be

In fact, each mind intervenes at one level and has its own universal needs.

The buyer makes the purchase on the basis of mental constructs that are comparable to the concept of "virtual construct" of Quantum Psychology, but in fact the choice is also mediated by the so-called "human universals" of each mind.

It is enough to know them (which is quite simple and quick for any product) to improve its communicative impact.

Human universals represent in fact the matrices used by the triadic mind to understand external objects.

Marketing analyzes the elements that guide human choices in business.

We define two levels of structure in marketing: the superficial structure and the deep structure.

- The Superficial structure is represented by the Constructs

- The Deep structure is represented by Human Universals

An example can be a dress. The dress construct is composed of several characteristics that are perceived in a certain way by the consumer. At the same time the deep structure is related to the need to cover or appear.

Sometimes differences in surface behaviors cover deeper similarities. These common traits are the ones that guide customer behavior.

The product is seen through the interpretative matrices of the triadic mind.

These concepts have importance in marketing as they bring our attention to the concept of "matrix". For a certain period of time the focus has been exclusively on segmentation, forgetting the possibility of infinite other matrices.

Many companies have been shaken by the appearance of new products responding to hitherto unimagined needs.

As we work on the constructs, we must remember that underneath each of them there is a deep structure. Market segmentation risks making us forget the underlying similarities. There are human universals that guide our actions. There are common concerns, such as raising children or giving meaning to life.

These common concerns are managed by the triadic mind and have been deeply analyzed in our studies.